Mental illness is common, but remains stigmatised and poorly understood by society. In fact, though around half of people will experience mental health issues, almost 45% say they would find a mentally ill person “scary”.

Inappropriate and harmful representations on our screens and in stories increase prejudice and discrimination against our vulnerable communities.

Conversely, accurate and sympathetic portrayals increase awareness and promote help-seeking behaviour.

The power to change lives is in your hands.